The wholesale business is a lucrative yet complicated sphere for retailers, especially those working with foreign suppliers. To navigate this challenging and dynamic landscape, it’s worth learning some useful information on pricing, ordering, customs taxes, and shipment. Hidden pitfalls can interrupt a smooth (at first sight) workflow, damaging partnerships, reducing profit, and frightening customers. Here’s why those entrepreneurs new to the industry should explore widespread wholesale mistakes to avoid possible failure.

In this guide, we’ll describe the potential consequences of incorrect business planning with Turkey and define how Turanline can simplify bulk purchases, thereby mitigating multiple risks. Discover how you can organize a broader supply chain and reliable logistics, overcoming import challenges in 2025.

Table of Contents

Wrong case sizes or order minimums

Excessive pricing

Unreliable suppliers and dealers

Non-automated supplier handling

Failing to meet deadlines

Logistics on the brink of failure

Unprofessional customs management

How to navigate this year’s wholesale challenges

One of the most impactful 7 mistakes to avoid when buying wholesale online is choosing the wrong volume of goods. Case size, or as it is often called, minimum order quantity (MOQ), is the lowest number of products you can purchase in bulk, set by a particular seller. A mismatch in MOQ may result in warehouse overstocking or budget issues. 

There are different reasons for making wrong orders. For example, a seller may not clearly define a price for a batch or the smallest number of items required for the shipment. Buyers also risk purchasing more than needed if they don’t research market demand, best sellers, and current trends. 

Turanline, a reputable marketplace in Turkey, helps retailers to address these problems by clearly defining the MOQ policies. All the details are described in the listings. Depending on the product type, the smallest set may include 4, 6, 8, 12, and more goods of various sizes or colors. For instance, consider five items in the series to order a plush carpet round from reliable Turkish manufacturers when buying in bulk on the website. 

If you have any concerns about the product's popularity, Turanline managers can consult you on the most in-demand clothing line and assist in placing a wholesale order. The marketplace's lowest batch should be at least 10 kg or 20 kg for air and auto shipments. The minimum first order is only $500. So you can dive into the niche without unnecessary spending.

Underestimating financial expenses is another frequently encountered challenge faced by wholesalers sourcing their clothing business from Turkey. Often, entrepreneurs with no experience in international purchasing deal with third-party companies that raise prices on products from local manufacturers to increase their own profits. Costs rise significantly when a buyer must cover customs, commissions, shipping expenses, and other related fees. 

Paying too much per unit can greatly reduce potential revenue. Still, there is a proven solution. Turanline marketplace offers high-quality products for adults and kids at affordable prices. The platform works directly with Turkish manufacturers, decreasing markups and overspending. Here, you can compare several offerings, their MOQ, and choose the most suitable one to purchase for your store. 

Turanline also allows clients to calculate shipping costs and learn detailed information about possible taxes. The website often features seasonal sales and offers a 5% discount on the first order. 

Let’s say you found a supplier from Turkey for wholesale buying yourself. In this case, the risk of dealing with unfair companies is very high. Despite promising offerings and positive customer reviews, you may still encounter delayed shipments, poor quality, financial losses, and distribution issues. 

First, limited communication may lead to misunderstanding the partnership nuances. Second, new or unreviewed manufacturers may not fulfill orders as promised. Additionally, you risk receiving poor-quality items or the wrong quantity with no chance to refund or return them.

To prevent such wholesale buying mistakes in business, it’s recommended to work with trusted marketplaces like Turanline, which check the reliability of all the suppliers before sharing their products on the website. The platform doesn’t partner with uncertified manufacturers. Moreover, they manage the fulfillment process in-house, controlling the quality of items before packing, delivering parcels on time, and tracking them to your front door.

Managing deals with multiple factories manually is another crucial challenge of the wholesale business. Often, endless email communication, spreadsheets, and messaging create chaos, consume too much time, and can facilitate human errors. Without proper automation software, information remains unstructured, with no single dashboard consolidating purchasing data.

Things change with Turanline. Here, supplier management is centralized and streamlined for hassle-free operations. You don’t need to communicate with multiple manufacturers directly, save their contacts, and request stocks - the marketplace will do all the work for you. To organize wholesale buying and selling, simply choose your product, place an order, and wait for its delivery. The company’s managers will ensure all the purchased items are in stock (even from several suppliers). Moreover, they will collect a parcel, thoroughly checking the quality of each item, and send you video records from the warehouse before shipment.

If a package doesn’t arrive on time, a retailer risks losing lucrative opportunities, along with long-term partnerships and customer satisfaction. This wholesale failure, when unpredictable, may reduce your profit and make the company’s reputation worse. While it’s easier to retain existing clients than acquire new ones, preventing delays is one of the primary tasks for every retail business.

Turanline helps entrepreneurs avoid common mistakes when starting a business. The company assists retailers worldwide in meeting their deadlines due to its efficient fulfillment organization. It offers ready-to-sell inventory available at the Istanbul warehouse. While it may take around 2-3 weeks for a factory to produce a required batch of products, Turanline already has everything in stock. With this approach, retailers can source their stores more quickly and increase overall turnover.

Delivery can be a make-or-break factor when choosing where to buy clothes for resale. Shipping delays, damaged packages, or customs holdups threaten the success of your startup and scaling. For instance, lost or spoiled packages can cause inventory shortages. No tracking means the absence of control and the inability to notify buyers in a timely manner. If you can’t guarantee the availability of specific items in your store by a certain date, clients’ trust gradually vanishes along with your revenue. 

You can rely on fast and secure shipment without intermediaries and delays, addressing wholesale distribution challenges with Turanline. The marketplace collaborates with trustworthy carriers that deliver parcels internationally at affordable prices. Depending on the buyers’ preferences and budget, orders can be shipped by road or air. With live tracking, you can follow your orders’ journey and receive alerts if any force majeure (e.g., weather conditions) happens.

To avoid wholesaling mistakes associated with customs, don’t overlook vital information on required documentation, restricted items, fees, etc. In other cases, your parcels from Turkey may be delayed for weeks, returned, or (what's even worse) seized. You won’t receive refunds, which may count as a significant sum for a bulk batch.

With Turanline, you can ensure order support with all the necessary documents required for export and import, based on specific country regulations. By buying products from the marketplace, you’ll prevent multiple mistakes wholesalers make in providing customs management themselves:

• incomplete or wrong documentary;
• incorrect product classification;
• underestimated taxes for export/import, etc.

When ordering items in bulk, such as apparel, textiles, or auto accessories from Turanline, you can leave your worries behind. This experienced team has a proven track record of successful international shipments with clear prices and timelines announced before checkouts.

Now, when we’ve answered the question “What are the challenges encountered in retail and wholesale businesses?” it’s easier to make a data-driven decision in sourcing your business from Turkey. Turanline can become a reliable partner for both e-commerce startups and scaling companies. Still, there are several aspects that you can consider on your side to improve the purchasing process. Get familiar with some worthy tips that can help you thrive in the local and international market in 2025 and beyond:

• Keep your customers updated. Inform them about potential price fluctuations, expected delivery times, and the latest trends in wholesaling. Let your clients keep a focus on your brand while waiting for new arrivals: engage them with valuable content and beneficial offerings.
• Prepare for the holiday season ahead. To launch successful sales before mass events and celebrations, like Halloween, Christmas/New Year’s Eve, or summertime, make bulk purchases at least 1,5 months before. Consider the shipping period and time required to fulfill your customers’ orders. If you lack human resources, you can hire temporary workers to help you handle rush days.  
• Diversify the assortment. You may buy multiple batches of goods from several suppliers in a single place. Identical items will help you maintain a complete inventory and allow your clients to choose an alternative when a desired item is out of stock. 
• Stay informed. Turanline allows for real-time notification. Activate automated email messaging and learn about the fresh arrivals, discounts, seasonal sales, and beneficial promotions from the marketplace among the first.
• Embrace analytics. Forecast demand, analyze customer behavior, identify slow-moving inventory, and offer complementary goods in your store backed by research. Decisions based on data will increase your productivity more than those made on intuition or personal preferences.
• Contact the Turanline support team. If you have any doubts regarding sales mistakes and how to avoid them, apply for expert help via the marketplace contact form, phone, or email. You can receive qualified help in selecting the best products to sell in your location, a cost-effective shipping method, quality control, and other services.

The success of your wholesaling business with Turkey requires more than just sourcing unique products for your store. It is conditioned by a well-thought-out strategy for managing supplies, pricing, leveraging a logistics automation system, and other key factors. You can mitigate or completely prevent the most widespread challenges, such as purchasing from unreliable manufacturers, ordering incorrect quantities, overspending, and missing necessary documents, by using platforms like Turanline. With a reputable and safe assistant on your behalf, you can avoid costly mistakes and gain a competitive edge in the rapidly evolving e-commerce market.